Patricia Simon is owner/CEO of Scotia Business LLC, serving businesses in North America and the United Kingdom as a Business Coach & Marketing Strategist targeting small and medium-size businesses in North America and UK. Patricia has been coaching for over 10 years; training for 20 years and in marketing for over 25 years. Patricia's experience includes working within a wide range of industries in both the UK and US.
Patricia is an experienced international business, marketing and coaching professional. Patricia is qualified with a postgraduate degree: a Master of Science (MSc) in Marketing from the University of Strathclyde Business School and holds a Master of Arts (MA) undergraduate degree in social sciences from the University of Glasgow. Patricia also holds a diploma in training & development from Clyde College, Glasgow, UK and holds certifications in life coaching and neuro-linguistic programming (NLP).
Patricia co-founded Adlantic Ltd, a digital advertising agency in Glasgow, Scotland, UK as Business & Finance Director in February 2016 until January 2020. The agency specializes in digital marketing services including: SEM; SEO and PPC Advertising (Google Ads; Facebook Ads; LinkedIn Ads; Microsoft Ads (Bing); Amazon Adverting) Hootsuite, HubSpot and Google Analytics to help businesses locate new customers; grow revenue; ROI and generate profit for our clients.
Patricia has held position VP of Marketing & Training for Florida Central Credit Union introducing a "Sales & Service Culture" training program throughout the financial institution and and was the Product Development (MCIF) Specialist at Grow Financial Federal Credit Union in Tampa, Florida. Patricia was Education Marketing Manager of the Patel Conservatory at the David A. Straz Center for the Performing Arts in Tampa, Florida; managing marketing budgets at these companies ranging between $1/4 to $1/2 million per annum. Patricia's effectively worked in budget planning focusing on increasing marketing and financial operations through effectively producing high ROI.
Additionally, Patricia has expertise in pay-per-click ads; social media management software, SaaS and cloud-based accounting software and is certified in the following platforms: Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads; Amazon Advertising; Google Analytics and Hootsuite. Patricia is Xero Payroll Certified, Xero Migration Certified and Xero Advisor Certified in cloud-based accounting software. Patricia has successfully completed courses in Accounting & Bookkeeping.
Business Coach & Marketing Strategist
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